A Milan Lookbook

This is a private two-hour experience designed for travelers who want to explore Milan through one of its most refined districts, Brera, in a personal, elegant, and authentic way. Guided by a local personal stylist, you’ll walk through a curated selection of independent boutiques, ateliers, and vintage stores that reflect the Milanese approach to style: quiet luxury, craftsmanship, and individuality. Each stop is chosen for its story, aesthetic, and quality, offering access to spaces known for character and timeless appeal. Throughout the experience, a professional photographer discreetly documents the walk, capturing spontaneous moments, details, and atmosphere, turning the journey into a visual record - a lookbook - of your time in Milan. This is not a conventional shopping tour, but a slow, intentional experience where style, place, and presence come together. You leave with a deeper connection to Milan’s culture and a visual memory shaped by the city itself.

This experience is designed as a curated encounter rather than a traditional shopping tour. The personal styling is fully tailored: your stylist guides you through choices based on proportion, materials, and personal expression, encouraging conversation and a clearer understanding of your individual style. You’re invited to touch fabrics, try pieces, and engage with each place at your own pace. What also sets the experience apart is the presence of a professional photographer throughout the walk. Rather than staged images, the photographer captures moments as they naturally unfold — movement through streets, quiet pauses, textures, and light — transforming the experience itself into a lasting visual narrative you can look back on. By combining styling, place, and documentation, this experience allows you not just to explore Brera, but to feel part of it, leaving with both a refined perspective on Milanese style and a personal lookbook of the journey.

The experience is hosted by Giulia Barbagallo, a personal stylist and image consultant, and Emanuele Dello Strologo, a professional photographer. Giulia Barbagallo is a personal stylist and image consultant whose work is centered on guiding individuals toward a style that feels authentic, intentional and aligned with who they are. Her approach to personal shopping is refined and structured, yet deeply personal, focusing on observation, dialogue and awareness of the body. During the experience, she guides guests through thoughtful choices, encouraging confidence, self-expression and presence without relying on rigid rules or trends. Emanuele Dello Strologo is a photographer based between Genoa and Milan. His eye has been shaped by over a decade of work in reportage, portraiture, and black and white photography, with past collaborations including Corbis and Getty Images. He's always observing, camera in hand, drawn to fleeting scenes of everyday life.

Wear comfortable shoes and an outfit that allows you to move easily and try on pieces. Curiosity, a sense of adventure, and an open mindset are all you need to fully enjoy the experience.